Women Feel Empowered by Active Lifestyles

A new survey of 443 women ages 25-49 showed those who work out regularly do not just do it to be healthy; they do it to feel like a more confident, energized and accomplished woman. In fact, nearly all active women—more than nine out of 10—say working out regularly makes them feel healthier (100%), stronger (98%) and more energized (94%). These same women report that regular workouts make them feel more confident and accomplished (86%).

The findings are based on a survey sponsored by Propel Enhanced Water and conducted by Opinion Research Corporation (ORC). The survey finds that three out of four say they are always searching for new and easy ways to stay well and feel good.

"Today's woman is busy and juggles multiple priorities. When I learned that so many women are searching for easy ways to stay well and feel good, and that more than 60% of active women said that water alone doesn't cut it when it comes to staying hydrated, I was happy to know that Propel can offer a solution," said Esperanza Teasdale, director of marketing, Propel, PepsiCo.

According to the findings, more than half of active women who work out regularly are more likely to say "yes" to romance, a date or an evening out with friends:

• 51% feel more inclined toward romance

• 37% say they are more likely to want to go out on the town with friends

• 36% report they are more inclined to go out on a date

Women who are not currently active admit that working out at least three days a week would not just make them healthier, but also make them feel sexier and more confident. Nearly all (98%) of non-active women say working out regularly would make them feel healthier, more energized (96%), stronger (92%), more confident (78%) and more accomplished (72%). Additionally, 82% say they would feel more attractive and sexier (68%).

These findings support Propel's latest campaign—Satisfy Your Body with Propel—which represents real women who are energized and empowered by physical activity and understand the need to replenish, energize and protect in all aspects of their lives.